Corona beer origin11/19/2023 ![]() However, that poll was conducted and published by the 5W public relations firm, and it did not find what many news reports gleefully claimed it did. Many of them based their articles on a survey that supposedly documented that "38% of Beer-Drinking Americans Wouldn't Buy Corona Now," again suggesting people were being scared off the brand due to mistaken associations between the name of the brand and a virus. Additionally, demand during the Chinese New Year was lower than in previous years as it coincided with the beginning of this outbreak."īut the trope that "people are so dumb they're shunning Corona beer because they think it's connected to the coronavirus" was too tempting for many news outlets to eschew, even though little or no evidence backed it up. "The outbreak has led to a significant decline in demand in China in both on-premise and in-home channels. The Belgium-based group said: "The impact of the Covid-19 virus outbreak on our business continues to evolve. ![]() The world’s biggest brewing giant, which is behind the Corona, Budweiser and Stella Artois brands, forecast first quarter earnings will tumble by about 10% after the virus outbreak saw demand slump in China as it also coincided with the Chinese New Year, sending its shares 8% lower.ĪB InBev estimates the earnings hit across China after seeing around £221 million of lost sales in the first two months of 2020 alone due to coronavirus – also known as Covid-19. However, what the text of the article actually reported was not that consumers had suddenly become "afraid" of Corona beer, but that multiple brands of beer (not just Corona) were experiencing relative sales slumps in China because the spread of the coronavirus had generally dampened public activities there, at a time of year (i.e., during Chinese New Year celebrations) when sales were typically high: Take, for example, the following article, whose headline and subhead misleadingly implied that the Corona brand had experienced a steep drop-off in sales because potential buyers were being scared off by its putative link to the coronavirus: There are several theories about the owner of the name Corona there, from a wine company to the royal family.In February 2020, as fears of a world-wide COVID-19 pandemic caused by a new coronavirus from China spread across the globe, many Western news outlets began running stories suggesting that consumers were shunning the popular Mexican brand of beer called Corona due to their mistakenly connecting it with the coronavirus. In Spain, Corona is known as Coronita due to a trademark issue.The New York Times also says that it could have been to disinfect the top of the bottle. Some theories say a bartender simply tried to see how fast a trend could spread, while some others believed it all started to mask the bad taste of a bottle gone awry. It's not clear why Corona is served with lime wedges.In 1955, Corona started its first soccer partnership by building a stadium for the Diablos Rojos from Toluca, Mexico.In 1940, Corona was the first beer to feature a label directly printed on the glass bottle.They're "the sacred creatures of the sun," according to Corona's Spanish website. The two griffins on the label are the guardians of Corona.The circle in the middle that reads "La Cerveza Mas Fina" is meant to be the sun setting on the horizon to represent the best time to enjoy the beer. The yellow in the label represents the sun, while the blue imitates the ocean.The beer is made with a mix of filtered water, malted barley, hops, corn, and yeast.Corona Extra is sold in 180 countries around the world.Corona Light was made for the first time in 2007 and has around 30 percent fewer calories than Corona Extra.Corona is an American pilsner, while Corona Light is an American light.Corona is owned by Grupo Modelo, which also makes Modelo, Pacífico, Estrella, Victoria, and León.Corona Extra - yes, that's its official name - has been brewed in Mexico since 1925 but only made its debut in the US in 1979, where it quickly became the bestselling imported brew.
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